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Salma Mahouachi

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Qualifications: Doctorate, Marketing

Biography

With a PhD and extensive experience in teaching, I bring a unique blend of organizational rigor, attention to detail, and adaptability to my academic and professional endeavors. My work with students from diverse socio-cultural backgrounds has honed my ability to communicate complex concepts clearly and foster an engaging, inclusive learning environment.

Currently, I am expanding my expertise into the field of scientific research, focusing on several dynamic projects, particularly in digital marketing and social media strategy. A significant aspect of my work addresses the intersection of business practices and vulnerable consumer studies, aiming to explore and mitigate the challenges faced by these populations.

My ultimate goal is to contribute to academic excellence by integrating innovative pedagogical approaches and developing in-depth field expertise. Through research that is both relevant and responsive to contemporary challenges, I seek to advance knowledge and offer solutions that align with the needs of today’s ever-evolving world.

Areas of Expertise

Management Marketing Research Social Media digital marketing Entrepreneurship consumer behavior International Marketing Event Marketing new trends in digital marketing integrated marketing communication cyber-consumer behavior analysis

Research Interest

Vulnerable consumer behavior social media strategy online addiction patterns Sustainability responsible consumption heritage tourism
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