Qualifications: PhD in Marketing, Master’s Degree in Marketing, Bachelor’s Degree in Marketing
Salma Ines Daou holds a Ph.D. in Marketing from the High Institute of Management (ISG) Tunis. She has professional experience in communication agencies, serves as a communication consultant, and is an Assistant Professor at the Mediterranean School of Business (MSB) for both undergraduate and graduate programs. She is also the Marketing Master's coordinator. Her research interests include Information Processing, Food Waste, Rhetoric, Creativity, and Complexity in Advertising.
Tunisian Household Food Waste : An exploratory study of drivers, consequences and potential lessons for food management
https://www.researchgate.net/publication/369014014_Tunisian_Household_Food_Waste_An_exploratory_study_of_drivers_consequences_and_potential_lessons_for_food_management
Ramadan : Mois du Gaspillage Alimentaire ?
https://www.researchgate.net/publication/369014016_Ramadan_Mois_du_gaspillage_alimentaire
Halte au Gaspillage Alimentaire Domestique ATM : Tunisian Marketing Association.
Consumer Food Waste Causes and Solutions: The Case of Bread: An Islamic Approach. التقليل من هدر الغذاء، أسبابه وإمكانية العمل: مقاربة إسالمية. دراسة المستهلك في الجزائري وتونس
https://search.emarefa.net/detail/BIM-1417242
L'impact du buzz marketing sur l'attitude envers la marque: Effet moderateur de l'addiction aux média sociaux.
Positive vibes of Ons Jabeur within the coronavirus crisis in Tunisia : Netnographic study
https://www.researchgate.net/publication/369013601_Positive_vibes_of_Ons_Jabeur_within_the_coronavirus_crisis_in_Tunisia_Netnographic_study
Understanding the Perceived Terroir Product as an Intangible Cultural Heritage Element: Exploratory Approach from Consumers and Restaurateurs Standpoints
https://www.researchgate.net/publication/378334195_Understanding_the_Perceived_Terroir_Product_as_an_Intangible_Cultural_Heritage_Element_Exploratory_Approach_from_Consumers_and_Restaurateurs_Standpoints
Publicité simple ou publicité complexe ? Une exploration de l’effet persuasif de la publicité complexe
PLACE BRANDİNG THROUGH SUSTAINABLE CULTURE: THE ROLE OF FOOD AUTHENTICITY
2- Change Management, Digital Transformation and E-Commerce Case : FOUNA- MG
