Qualifications: PhD in Marketing, Master’s Degree in Marketing, Bachelor’s Degree in Marketing
Salma Ines Daou holds a Ph.D. in Marketing from the High Institute of Management (ISG) Tunis. She has professional experience in communication agencies, serves as a communication consultant, and is an Assistant Professor at the Mediterranean School of Business (MSB) for both undergraduate and graduate programs. She is also the Marketing Master's coordinator. Her research interests include Information Processing, Food Waste, Rhetoric, Creativity, and Complexity in Advertising.
