Ramla Jarrar

The Measurement Industry Post Cookies Depreciation
https://mass-analytics.com/marketing-mix-modeling-blogs/the-measurement-industry-post-cookies-depreciation/

How is the Marketing Function Changing in the Digital Era. Mass Analytics website.
https://mass-analytics.com/news-blogs/how-is-the-marketing-function-changing-in-the-digital-era/

Why Data Processing in Marketing Mix Modeling Projects is Instrumental. Mass Analytics website.
https://mass-analytics.com/news-blogs/why-data-processing-is-instrumental-in-marketing-mix-modeling-projects/

Behind Each Variable There's a Story to Be Told.
https://mass-analytics.com/news-blogs/behind-each-variable-theres-a-story-to-be-told/

What You Need to Know about MMM In-housing.
https://mass-analytics.com/news-blogs/what-to-know-about-mmm-in-housing/

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. Mass Analytics website.
https://mass-analytics.com/news-blogs/marketing-mix-modeling-is-your-means-to-leverage-your-marketing-budget/

The Measurement Industry Post Cookies Depreciation.
https://mass-analytics.com/news-blogs/the-measurement-industry-post-cookies-depreciation/

The Granularity Trinity in Marketing Mix Models. Mass Analytics website.
https://mass-analytics.com/news-blogs/granularity-trinity-in-marketing-mix-models/

How to Strengthen the Predictive Power of Your Marketing Mix Model.
https://mass-analytics.com/news-blogs/how-to-strengthen-the-predictive-power-of-your-marketing-mix-model/

Cookies’ Decay, What’s Next for Ad Measurement?
https://mass-analytics.com/news-blogs/cookies-decay-whats-next-for-ad-measurement/

4 Tips for Robust and Actionable Optimization.
https://mass-analytics.com/news-blogs/4-tips-for-robust-and-actionable-optimization/

Thinking about Bringing MMM In-house? Here's What You Need to Know .
https://mass-analytics.com/news-blogs/the-strategic-benefits-of-in-housing-marketing-mix-modeling/

7 Stats to Evaluate Your Marketing Mix Model.
https://mass-analytics.com/news-blogs/7-stats-to-evaluate-your-marketing-mix-model-mass-analytics/

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling.
https://mass-analytics.com/news-blogs/keep-an-eye-on-roi-return-on-investment-in-marketing-mix-modeling/

Optimization for Marketing Mix Modeling What You Need to Know.
https://mass-analytics.com/news-blogs/optimization-for-marketing-mix-modeling-what-you-need-to-know/

How to Make Your Marketing Mix Model More Actionable.
https://mass-analytics.com/news-blogs/how-to-make-your-marketing-mix-model-more-actionable/

Optimizing Seasonal Media Spend for an Amusement Park.
https://mass-analytics.com/optimizing-seasonal-media-spend-for-an-amusement-park-use-case/

How Customer-segment MMM benefited this Client from the Financial Sector.
https://mass-analytics.com/how-customer-segment-mmm-benefited-this-client-from-the-financial-sector-use-case/

Publicis Groupe: Growing MMM Turnaround.
https://mass-analytics.com/publicis-group-growing-marketing-mix-modeling-turnaround/

Behind The Scenes of Optimization.
https://mass-analytics.com/behind-the-scenes-of-optimization-use-case/

Your Guide to Embracing Contemporary Marketing Measurement.
https://mass-analytics.com/whitepaper-your-guide-to-embracing-contemporary-marketing-measurement/

Uncover Opportunity in The Diversity of Your Customers: One Advertiser’s Journey to Customer-segment Marketing Mix Models.
https://mass-analytics.com/customer-segment-marketing-mix-models-uncover-opportunity-in-the-diversity-of-your-customers/

I-COM Data Startup Challenge
https://www.youtube.com/watch?v=JOlkmljuVKQ

WOMEN ENTREPRENEURS WHO INSPIRE US
https://we-fi.org/wp-content/uploads/2020/03/Women-Who-Inspire-Us.pdf