banner

Mehdi Zahaf

avatar

Qualifications: PhD, Quantitative Methods in Management, Specialized Master, Marketing, Bachelor’s Degree in General Management

Biography

Dr. Zahaf is an associate professor in marketing. He  holds  a  PhD  in  quantitative  methods  in  management  (HEC  Montreal,  Canada),  and  a  Master  of  Science  in  Marketing  (HEC  Montreal,  Canada).    He  took  positions  at  HEC  Montreal  (assistant  professor),  GERAD  (researcher),  American  University  in  the Middle East (director of the MBA program), Lakehead University (head of  the  marketing  discipline,  University  senate,  accreditation  committee,  senate committee on teaching and learning), and the University of Ottawa (accreditation committee). He is currently the Associate Dean for Accreditation and the Head of the Academic Planning Unit at MSB.

Areas of Expertise

Marketing Research Strategic Marketing

Research Interest

Consumer behavior Sustainable and Green Marketing

Alternative Green Products Purchase Pattern

Think Globally, Act Locally: Marketing as A Driver of Corporate Social Responsibility

Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets
https://www.sciencedirect.com/science/article/abs/pii/S0969698913000283

Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices

The Effect of Retail Music Prices and Legislation on Music Piracy

Food Security in a Northern First Nations Community: An Exploratory Study on Food Availability and Accessibility
https://iportal.usask.ca/record/47392

Food Availability, Food Store Management, And Food Pricing In A Northern Community First Nation Community
https://www.academia.edu/69907601/Food_Availability_Food_Store_Management_and_Food_Pricing_in_a_Northern_Community_First_Nation_Community

Assessing the Impacts of Community Service Learning on Business and Non-Business Student Perceptions and Grades

Organic Food Consumers’ Purchasing Patterns and Willingness to Pay a Premium Price

Fair Pricing Of Emissions Permits: Nash Or Rosen?

Policy implications of market segmentation as a determinant of fixed-mobile service substitution: What it means for carriers and policymakers

Exploring the decision making process of Canadian organic food consumers: motivations and trust issues

Clustering Organic Food Consumers Using Purchasing Patterns

Identifying Consumer Behaviour toward Consumer to Consumer E-Commerce: Channel Adoption Barriers and Benefits

Causality Effects Between Celebrity Endorsement and the Intentions to Buy

Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behavior

Decision making process of community organic food consumers: An exploratory study

Profiling Consumer-To-Consumer And Business-To-Consumer Buyers: Who Buys What?

A Game Theoretic Formulation of Joint Implementation of Environmental Projects
https://www.researchgate.net/publication/4886320_A_game-theoretic_formulation_of_joint_implementation_of_environmental_projects

A Differential Game of Joint Implementation of Environmental Projects
https://www.sciencedirect.com/science/article/abs/pii/S0005109805001809

Consumers’ Intentions To Buy Organic Food: An Extension Of The Theory Of Planned Behaviour

Distribution in The Ontarian Organic Food Market: Trends And Challenges

Trust orientations in the organic foods distribution channels : a comparative study of the Canadian and French markets

What would make consumers trust organic products? A qualitative study based on the distributors perspective

Assessing the Impacts of Community Service Learning on Business and Non-Business Student Perceptions and Grades

Fair Pricing Of Emissions Permits: Nash Or Rosen?

Organic Food Consumers’ Purchasing Patterns and Willingness to Pay A Premium Price

Clustering Organic Food Consumers Using Purchasing Patterns

Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behavior

Segmenting the fixed and mobile service markets in the USA: A cluster analysis
https://www.researchgate.net/publication/220892592_Segmenting_the_Fixed_and_Mobile_Service_Markets_in_the_USA_A_Cluster_Analysis

Identifying Consumer Behaviour Towards Consumer To Consumer E-Commerce

Profiling Consumer-To-Consumer And Business-To-Consumer Buyers: Who Buys What?

Exploring The Decision Making Process Of Ontarian Organic Food Consumers

Exploring the decision making process of Canadian organic food consumers

Modeling the Permit Scheme: a Differential Game Approach

The Kyoto Protocol: Stakes and Realism

Ontarian organic food market: Assessing the market potential and the understanding of, and confidence in, the organic food system

Profiling Organic Food Consumers

CO2 abatement: an economic perspective

Alternative Foods: New Consumer Trends

Alternative Foods: Marketing Perspectives on the Production and Distribution Systems

Production and Distribution of Organic Foods: Assessing the Added Values
https://www.semanticscholar.org/paper/Production-and-Distribution-of-Organic-Foods%3A-the-Hamzaoui-Essoussi-Zahaf/d50d0b41c37f35b95a6ef153cb886382df2d5248

The Organic Food Market: Opportunities And Challenges
https://www.intechopen.com/chapters/25733

Joint Implementation of Environmental Projects: A Game Theoretic Approach

Study of the Variables Influencing the Purchase of Ecological Products

PLACE BRANDİNG THROUGH SUSTAINABLE CULTURE: THE ROLE OF FOOD AUTHENTICITY

right menu