Qualifications: PhD, Marketing, Research master’s degree, Marketing, Licence fondamentale , Marketing
Hela Zouaoui has a Ph.D. in Marketing (ISG Tunis-York University) and is an assistant professor at the Mediterranean School of Business, MSB Tunis, Tunisia. Her academic interests concern mainly Consumer Culture Theory, Consumer research and behavior, qualitative research and creative writing. She has academic certificates related to social theories and consumption, markets, culture and theorization, and qualitative research.
Story of Cool: Journey from the West to Emerging Arab Countries.
https://www.emerald.com/insight/content/doi/10.1108/S0885-211120190000020009/full/html
Does Humour Enhance Facebook Users’ Responses? Study of the Impact of Humour on Customers’ Engagement
https://search.informit.org/doi/10.3316/informit.587249687581007
Beyond the Westernized Body: Constructing the Ideal Curvy Female Body Through Paradoxical Paradigms.
https://www.researchgate.net/publication/351284202_Beyond_the_Westernized_Body_Constructing_the_Ideal_Female_Body_Through_Paradoxical_Paradigms
Get fit or die trying: spiritual and religious meanings of gym consumption experience
Pride and Prejudice: How “cool” capital challenges neighborhood imaginary among working-class underdogs.
https://carnetsdeconso.com/papier/pride-and-prejudice-how-cool-capital-challenges-neighborhood-imaginary-among-working-class-underdogs/
Mirror, mirror on the wall, who’s the fattest of them all? Befriending Lilly in the Mirror – Autoethnography
Mhealth and older consumers' well-being
Beyond the Westernized Body: Constructing the Ideal Curvy Female Body Through Paradoxical Paradigms. Research Coffee Corner - Session 2
Autoethnography: steering away from too much about introspection
https://www.elgaronline.com/edcollchap/book/9781035302727/book-part-9781035302727-28.xml
‘I’travel–eye-travel: analysing the paradoxical travel experience between self-promotion and the evil eye
https://www.tandfonline.com/doi/abs/10.1080/0267257X.2024.2406941
DECOLONIZING MY BODY, EMBRACING MY CELLULITES: AN AUTOETHNOGRAPHY ON WHAT IT MEANS TO BE “CURVY”
In the eye of the beholder: autoethnography about love/hate dualities of fat bodies
“Little ball of fur,…or Fat?” Cultural meanings of having obese pets & related dieting programs”
