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Hela Zouaoui

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Qualifications: PhD, Marketing, Research master’s degree, Marketing, Licence fondamentale , Marketing

Biography

Hela Zouaoui has a Ph.D. in Marketing (ISG Tunis-York University) and is an assistant professor at the Mediterranean School of Business, MSB Tunis, Tunisia. Her academic interests concern mainly Consumer Culture Theory, Consumer research and behavior, qualitative research and creative writing. She has academic certificates related to social theories and consumption, markets, culture and theorization, and qualitative research.

Areas of Expertise

Marketing Research Qualitative Research Digital Marketing Fundamentals of Marketing Service Marketing Communication Advertising Consumer Behavior CRM International Marketing

Research Interest

Consumer Culture Theory (CCT) Consumer behavior Arts and humanities The body Health & Care Aesthetics & Beauty Religion & Spirituality Youth Studies Travel & tourism
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