Qualifications: PhD, Marketing, Research master’s degree, Marketing, Licence fondamentale , Marketing
Hela Zouaoui has a Ph.D. in Marketing (ISG Tunis-York University) and is an assistant professor at the Mediterranean School of Business, MSB Tunis, Tunisia. Her academic interests concern mainly Consumer Culture Theory, Consumer research and behavior, qualitative research and creative writing. She has academic certificates related to social theories and consumption, markets, culture and theorization, and qualitative research.