banner

Asma Chaibi

avatar

Qualifications: PhD in Management, Research Master’s in Marketing, Applied license in Business English

Biography

Asma Chaibi, Ph.D., is an Assistant Professor at the Mediterranean School of Business. She holds a Doctorate in Management and specializes in teaching consultancy projects within the context of international business. Her instructional expertise extends to guiding students in the complexities of the consultancy field, emphasizing problem-solving, strategic thinking, and practical application.

She has actively participated in virtual exchange experiences, serving as an international faculty member. Through these experiences, she has fostered cross-cultural collaboration among students and professionals, enriching their global perspectives and intercultural communication skills.

In addition to her doctoral qualification, Asma holds a Research master’s degree in marketing. Her research interests span a diverse range of topics, with a particular focus on healthcare management. Through her research, she seeks to contribute valuable insights and innovative solutions to the dynamic field of healthcare, addressing critical challenges and enhancing the quality of healthcare services for individuals and communities.

Areas of Expertise

Consultancy in International Business

Research Interest

Marketing management Artificial intelligence in Healthcare Artificial intelligence in Education

An Empirical Study of Antecedents and Brand Consequences of Active Participation in Online Brand Community
https://www.researchgate.net/publication/349477736_An_Empirical_Study_of_Antecedents_and_Brand_Consequences_of_Active_Participation_in_Online_Brand_Community

Doctor’s Resistance of Artificial Intelligence in Healthcare
https://www.researchgate.net/publication/366554870_Doctor_Resistance_of_Artificial_Intelligence_in_Healthcare

Starbucks in Turkey
https://ciber.gsu.edu/fall-2021-virtual-exchange-case-competition/

COVID-19 Impact on Airbnb
https://ciber.gsu.edu/fall-2021-virtual-exchange-case-competition/

The Global Jewelry Industry
https://ciber.gsu.edu/fall-2021-virtual-exchange-case-competition/

Unlocking Patient Resistance to AI in Healthcare: A Psychological Exploration

Patient-centered insights: Unraveling the drivers of AI acceptance in healthcare
https://doi.org/10.53894/ijirss.v8i2.5129

Understanding AI Acceptance in Healthcare: A Mixed-Method Study on Trialability and Doctor-Patient Relationships

Book chapter in Empowering Global Connection through International Virtual Exchange: Removing Barriers and Building Bridges

  • Enhancing Global Mindset and Cross-Cultural Collaborative Learning Through Virtual Exchange: The Consultancy Project Course
right menu