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Salma Ines Daou Mbarek

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Qualifications: Ph.D Higher Institute of Tunis (ISGT) Tunisia Marketing Master’s Degree Higher Institute of Tunis (ISGT) Tunisia Marketing Bachleor’s Degree Higher Institute of Tunis (ISGT) Tunisia Marketing

Biography

  • Check "Google Scholar Profile".
  • Salma Ines Daou holds a Ph.D. in Marketing from the High Institute of Management (ISG) Tunis. She has professional experience in communication agencies, serves as a communication consultant, and is an Assistant Professor at the Mediterranean School of Business (MSB) for both undergraduate and graduate programs. She is also the Marketing Master's coordinator. Her research interests include Information Processing, Food Waste, Rhetoric, Creativity, and Complexity in Advertising.

Areas of Expertise

Marketing

Research Interest

Advertising Persuasion Sustainability Marketing Communication Information Processing Consumer Culture Theory

DAOU MBAREK, S.-I., MEKKI, J. E., DEKHIL, F., HAMMAMI, B. (2021). Consumer Food Waste Causes and Solutions: The Case of Bread: An Islamic Approach. التقليل من هدر الغذاء، أسبابه وإمكانية العمل: مقاربة إسالمية. دراسة المستهلك في الجزائري وتونس. Journal of Islamic Marketing, 10(2), 75-98. https://search.emarefa.net/detail/BIM-1417242

Daou S.I. and Trabelsi A. Z. (2016), «Rhetoric and persuasive advertising: Role of mental imagery   and   style   of   processing», Australian   Journal   of   Business   and   Management Research, vol.5, n°5. 

Askri  J.  S.,  Chakroun  I., DaouMbarek  S.  I. andZouaoui  R.  N.  (2015),  «The  Impact  of Religiosity on  the Advertising  Persuasion:  Context  of  the Political  Marketing –Frame Reflection and Try Modeling», Journal of Marketing Research & Case Studies, 9 pages, DOI: 10.5171/2015.911925. 

  • International Marketing  
  • Public Speaking 
  • Introduction to Marketing 
  • Communication 
  • Principles of Marketing 
  • Communication and Self Efficacy 
  • Qualitative Research 
  • Strategic Marketing Planning 
  • Advertising Communication and Media Planning 
  • Distribution and Retail Marketing 
  • Sales Techniques 
  • Public Speaking 
  • Stress Management 
  • Retail Marketing 
  • Principles of Marketing 
  • Marketing 
  • International Market Studies 
  • Marketing Communication 


  • 2021
    Best Teacher Award (runner-up) (MSB)


  • 2018
    16th International Conference of the Tunisian Marketing Association
    SPHINX Award of the Best Qualitative Research  


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