Qualifications: Ph.D Higher Institute of Tunis (ISGT) Tunisia Marketing Master’s Degree Higher Institute of Tunis (ISGT) Tunisia Marketing Bachleor’s Degree Higher Institute of Tunis (ISGT) Tunisia Marketing
Daou S.I. and Trabelsi A. Z. (2016), «Rhetoric and persuasive advertising: Role of mental imagery and style of processing», Australian Journal of Business and Management Research, vol.5, n°5.
Askri J. S., Chakroun I., DaouMbarek S. I. andZouaoui R. N. (2015), «The Impact of Religiosity on the Advertising Persuasion: Context of the Political Marketing –Frame Reflection and Try Modeling», Journal of Marketing Research & Case Studies, 9 pages, DOI: 10.5171/2015.911925.
2018
16th International Conference of the Tunisian Marketing Association
SPHINX Award of the Best Qualitative Research