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Ramla Jarrar

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Qualifications: Ph.D. in Quantitative Methods, HEC Montreal, Canada Ph.D HEC Business School University of Montreal Canada Quantitative Methods & Marketing M.Sc HEC Business School -University of Montreal Canada Quantitative Marketing B.Sc HEC Business School University of Montreal Canada Business Administration option Marketing

Biography

  • Chief Executive Officer at MASS Analytics.
  • Professor at MSB (Mediterranean School of Business).
  • Over 15 years’ experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization and marketing strategy consultancy.
  • Partner at the international Media Agency  MEC UK-WPP group.
  • Partner at Ohal UK -WPP  group  (one  of  the  world’s  Leading  agency  in MMM, now rebranded Gain Theory)/ A diversified  international  portfolio  of  clients  across  a  wide  range  of industries.  Clients  include Ladbrokes,  Orange,  Telia,  Lloyds  TSB,  Ferrero, Kelloggs,     Danone,    match.com, Morrisons,    Chanel,     Hotels.com, monster.com,  Biersdorf  (Nivea),  Zambon,  Quintiles,  Bauer,  Caltex,  Mac Millan, Monoprix, Nana ...
  • Senior  lecturer  in  Marketing/Quantitative  Methods  at  the  University  of Greenwich-UK.
  • Ph.D. in Quantitative Methods, HEC Montreal, Canada

Areas of Expertise

ITM

Research Interest

Strategies Marketing

  • Breton M., R. Jarrar, and G. Zaccour. "Feedback Sequential Equilibria in a Lanchester Model with Empirical Application". Management Science, May 2006. (Also published in the series "Les Cahiers du GERAD" -Canada).
  • Jarrar R., G. Martín-Herrán, and G. Zaccour. "Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model". Management Science, July 2004. (Also published in the series "Les Cahiers du GERAD" -Canada).
  • Jarrar R., G. Martín-Herrán, and G. Zaccour (2004). "Markov Perfect Equilibrium strategies and marketing investments allocation in a multi-instrument Lanchester Duopoly.
  • Jarrar R., G. Martín-Herrán, and G. Zaccour (2004). "Numerical Analysis of Optimal Advertising Strategies in Duopolistic Competition". ‘Optimization Days’, 10-12 Mai 2004, Montreal-Canada.
  • Jarrar R., G. Martín-Herrán, and G. Zaccour (2004). "Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly". ‘Marketing Science Conference’, 23-26 June 2004, Rotterdam, Netherlands.
  • Breton M., R. Jarrar, and G. Zaccour (2003). "Empirical Analysis of a Lanchester Model with Asymmetric Players". EURO/INFORMS, July 6-10, Istanbul-Turkey.
  • Breton M., R. Jarrar, and G. Zaccour (2003). "Empirical Study of Optimal Advertising in a Stackelberg game". Optimization Days, Mai 10-12, Montreal-Canada.
  • Breton M., R. Jarrar, and G. Zaccour (2002). "Studying Feedback Stackelberg equilibrium in a duopoly: empirical application". Workshop on Optimal

  • Marketing
  • Advertising

  • Management Information System
  • Advanced Data Analytics
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