Omar Trimeche - SMU - Private University

Qualifications: PhD Kyoto University Japan Economics  Master of Business Administration  Master’s Degree Kyoto University Japan Business Administration

Biography

BSc. Marketing (ISG Tunis) Master of Business Administration, PhD (Graduate School of Management, Kyoto University, Japan) Project Manager & Team Leader: Digital Communication and Online Brand Management (Political accounts & Corporations) Marketing Communication Consultant Associate Professor of Marketing (Undergraduate and Graduate programs) Marketing Discipline Lead.

Areas of Expertise

Marketing

Research Interest

Destination Branding Consumer behavior Marketing communication

Publications

Destination branding: Managing uncertainties in the MENA region – the cases of Dubai and Tunisia”.  African Journal of Business and Economic research Vol. 7, Nos. 1-2, pp. 25-47. Adonis & Abbey publishers ltd, London (May 2012) 

Towards developing an integrative framework for multifaceted destination branding and strategic positioning of emerging destinations: the case of Dubai”. Proceedings of the 2nd Academy of International Business Conference: MENA chapter, Dubai (UAE), January 2012. 
Destination branding: Managing uncertainties in the MENA region- The cases of Tunisia and Dubai”. Proceedings of the Global Islamic Marketing Conference, Abu-Dhabi (UAE), January 2012.   *Brand Dubai: Towards developing an integrative framework for multifaceted branding and strategic positioning of emerging destinations”. Omar Trimeche, (Published in January 2014). Lambert Academic Publishing. Berlin, Germany.

Professional area of interest

Communication

Courses

Introduction to Marketing
Consumer Behavior 
Introduction to Marketing Communication
 Marketing Communication
 Advertising & Creative Planning
 Branding
 Digital Marketing

Awards

2007 2013 Japanese Ministry of Education Japan
MEXT (Monbukagakucho) Scholarship for Postgraduate studies