Qualifications: Ph.D HEC Montreal Québec, Canada Administration M.Sc HEC Montreal Québec, Canada Marketing Bachelor’s Degree University of Economic Sciences and Management Tunis, Tunisia General Management
Zahaf M. (2013). “Think Globally, ACT locally: Marketing as A Driver of Corporate Social Responsibility” . Entrepreneur, 9,6-12.
Hamzaoui L., Sirieix L. and Zahaf M. (2013). « Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets”. Journal of Retailing and Consumer Services,20, 292-301.
Hamzaoui L. and Zahaf M. (2012). “Canadian Organic Food Consumers” Profile and their Willingness to Pay Premium Prices”. Journal of International Food and Agribusiness Marketing, 24 (1), 1-21.
Anderson J. and Zahaf. M (2012). “The Effect of Retail Music Prices and Legislation on Music Piracy “.Journal of International Business Management & Research , 3(7), 72-88.
Sacha T ., Chambers L., Zahaf M., Abraham R. and Fiddler T. (2012). “Food Security in a Northern First Nations Community: An Exploratory Study on Food Availability and Accessibility”. Journal of Aboriginal Health, 8 (2), 5-14.
Sacha T ., Chambers L., Zahaf M., Abraham R. and Fiddler T. (2011). “Food Availability, Food Store Management, And Food Pricing in a Northern Community First Nation Community”. International Journal of Humanities and Social Science, 1(11),49-61.
Hardie T., Koster R., and Zahaf M., (2011). “Assessing the impacts of Community Service Learning on Business and and Non-Business Student perceptions and Grades”. Review of Business Research, 11 (1), 163-172.
Zahaf M. (2011). “Organic Food Consumers” Purchasing Patterns and Willingness to Pay a Premium Price”. Journal of International Business Management & Research, 2 (4), 66,81.
Zahaf M. (2010). “Fair Pricing of Emission Permits: Nash Or Rosen? “Journal Of International Finance and Economics, 10 (2), 133-147.
Serenko, A., Turel, , O., Schejter, A., and Zahaf, M. (2010). “Policy implications of Market Segmentation as a determinant of fixed-mobile service substitution. What it means for carriers and policymakers”. Telematics and Informatics, 27 (1), 90-102.
Hamzaoui L. and Zahaf M. (2009). “Exploring the decision making process of Canadian organic food consumers: motivation and trust issues”. Qualitative Market Research, 12 (4),443-459.
Hamzaoui L. and Zahaf M. (2009). “Clustering Organic Food Consumers using purchasing Paterns”. European Journal of Management, 9(1), 202,211.
Anderson J. and Zahaf M. (2009). “Identifying Consumer Behavior toward Consumer-to-Consumer E-Commerce: Channel Adoption Barriers and Benefits”. International Journal of the Academic Business World, 3 (1), 1-14.
Anderson J. and Zahaf M. (2008). “Causality Effects between Celebrity Endorsement and the Intentions to Buy”. Innovative Marketing, 4 (4), 57-65.
Hamzaoui L, and Zahaf M. (2008).” Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behavior”. Journal of International Business and Economic, 8(2),25-39.
Hamzaoui L, and Zahaf M. (2008). “Decision Making Process of Community Organic Food Consumers: An Exploratory Study”. Journal of Consumer Marketing, 25 (2), 95-104.
Hamzaoui L, and Zahaf M. (2007). “Profiling Consumer-to-Consumer and Business-to-Consumer Buyers: Who buys What? “International Journal of Business Research, 7 (6), 85-99.
Breton M., Zaccour G. and Zahaf M. (2006). « A Game Theoretic Formulation of Joint Implementation of Environmental Projects”. European Journal of Operational Research,168 (1),221-239.
Breton M., Zaccour . and Zahaf M. (2005). “ A Differential Game of Joint Implementation of Environmental Projects”. Automatica, 41(10), 1737-1749.
2011
Telfer School of Management
Research Star
2007
LakeHead University
Merit Increments
2006
LakeHead University
Teaching Award