Madiha Ferjani - SMU - Private University

Qualifications: Ph.D Institut Supérieur de Gestion de Tunis Master’s Degree Institut Supérieur de Gestion de Tunis | Bachelor’s Degree Institut des Hautes Études Commerciales Carthage

Biography

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Associate Professor with an extensive experience in teaching and higher education projects. Dr. Ferjani was a Fulbright Visiting Scholar in 2006 at Columbia University, and in 2009 at Wharton School of Business, University of Pennsylvania. She developed different engagements with international higher education networks, corporate connections, and organizations. She serves as the Accreditations Manager in her role of assisting MSB in designing and implementing institutional change to align with international accreditation standards (AMBA, EFMD, AACSB) and leading quality Assurance projects.

Areas of Expertise

Marketing

Research Interest

Brand Valuation

Publications

Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal (2009), “A Conjoint Approach for Consumer-and Firm-Level Brand Valuation,” Journal of Marketing Research.

Madiha Ferjani, (2016), “Wajjahni: giving hope to Youth in Tunisia”, case study. Tunisian Association of Management Sciences Annual Conference, “Brand Valuation,” Hammamet, Tunisia, March 2008.

Tunisian Association of Management Sciences Annual Conference, “Pour une Meilleure Compréhension entre la Marque et le Risque Perçu,” Tunisia, March 2005.

Tunisian Association of Management Sciences Annual Conference, “Measurement of the Brand Monetary Value,” Tunisia, March 2004.

Mehdi Zahaf and Madiha Ferjani, (2016), “Alternative Foods: New Consumer Trends”, Intech.

Professional area of interest

Digital Marketing
Quality Assurance in Higher Education

Courses

Operations Management
Entrepreneurship Communication Marketing
Marketing (PRIME program)
Introduction to Management
Marketing Principles
Business Success Skills

Awards

Pedagogic Award (MSB) (2024)