Qualifications: Ph.D Université d'Aix-Marseille III, Marseille, France Marketing M.Sc. Université d'Aix-Marseille III,Marseille, France Marketing B.Com. Institut des Hautes Etudes Commerciales, Carthage-Tunis, Tunisia Management
Dr. L. Hamzaoui-Essoussi is an Associate Professor at the Telfer School of Management, University of Ottawa, Canada. She holds a PhD in Marketing (Aix Marseille III, France), and a Master of Science in Marketing (Aix Marseille III, France). During her career, she took positions at HEC Montreal, Université Paris XII, and ESSEC Business School. She taught several marketing courses at the undergraduate level as well as the graduate level. Her research interests focus on consumer behaviour, international marketing, nation branding, organic and recycled products consumption.
Papadopoulos, N.G., Hamzaoui-Essoussi, L., El Banna, A., 2016“Nation Branding for Foreign Direct Investment: A Review and Directions for Research and Strategy“, Journal of Product and Brand Management, 15(7):615-628, November.
El Banna, A., Papadopoulos, N.G., Hamzaoui-Essoussi, L., 2016“The Role of Investment Promotion Agencies in Nation Branding for Foreign Direct Investment : A Comparative Cross-National Examination“, Journal of Euromarketing , 25(3-4):131-146, (InPress).
Papadopoulos, N.G., Hamzaoui-Essoussi, L., 2015.
Hamzaoui-Essoussi, L., Linton, J.D., 2014“Offering Branded Remanufactured/Recycled Products: at what price? “, Journal of Remanufacturing, 4(9), December.
Hamzaoui-Essoussi, L., Sirieix, L., Zahaf, M., 2013“Trust Orientations in the Organic Food Distribution Channels: A Comparative Study of the Canadian and French Markets“, Journal of Retailing and Consumer Services, 20(3):292-301, May.
Hamzaoui-Essoussi, L., Sirieix, L., Zahaf, M., 2013“Trust Orientations in the Organic Food Distribution Channels: A Comparative Study of the Canadian and French Markets“, Journal of Retailing and Consumer Services, 20(3):292-301, May.
Hamzaoui-Essoussi, L., Merunka, D., Bartikowski, B., 2011“Brand Origin and Country of Manufacture Influences on Brand Equity and the Moderating Role of Brand Typicality“, Journal of Business Research, 64(9):973-978, September.
Hamzaoui-Essoussi, L., Linton, J.D., 2010“New or Recycled Products: How Much Are Consumers Willing to Pay?“, Journal of Consumer Marketing, 27(5):458-468, January.
Spence, M., Hamzaoui-Essoussi, L., 2010“SME Brand Building and Management: An Exploratory Study“, European Journal of Marketing, 44(7-8):1037-1054.
January.Hamzaoui-Essoussi, L., 2010“Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market“, Journalof Global Marketing, 23(4):306-320, September.
Kermani, M.,Hamzaoui-Essoussi, L., 2018“Luxury consumption in Iran: Examining the role of status seeking and bandwagon consumption “,Journal of Business Research,Special Issue (Reviewed and resubmitted in September 2018).
Séminaire en Gestion II
Comportement du consommateur *Consumer Behavior
Marketing
Marketing International
Projet de planification promotionnelle
2012
Telfer School of Management
University of Ottawa
Telfer Research Award
2011
Telfer School of Management
University of Ottawa
Telfer Excellence Award, for research, teaching, and services
2011
Telfer School of Management
University of Ottawa
Telfer Research Award
