Qualifications: PgCert in Academic Practice in Higher Education - Coventry University Athens University of Economics and Business - Department of Business Administration - PhD Title of the Ph.D. dissertation: «The Effects of Brand Crises on Corporate Brand: Empirical Investigation in the Greek Banking Sector». Athens University of Economics and Business - Department of Department of Business Administration - Master in Service Management: Specialization in Communication, Public Relations and Advertising Master Thesis: Consumers’ Perceptions of Corporate Social Responsibility in the Mobile Communication Industry Panteion University of Social and Political Sciences- Bachelor of Science (B.Sc.), Department of Political Science and History
Ioannis is associate professor at ESDES since 2019, he obtained his PhD from Athens University of Economics and Business in management with a focus on marketing. Ioannis was an assistant professor at Toulouse Business School (France) from 2011 to 2015, and then a senior lecturer at Coventry University (United Kingdom). He is a visiting lecturer at Aarhus University (Denmark), at HEC Liège (Belgium) and MSB Mediterranean School of Business (Tunisia). She has also been visiting professor at different universities, such as at Ramkhamhaeng University (Thailand), Tongji University (China), University of Ljubljana (Slovenia) and Dokuz Eylul University (Turkey). His research focus on the value co-creation in services and especially in tourism and hospitality. It also examines how value co-creation can be facilitated during negative events such as service mega disruptions, crises and service failures. Within his research, he has published his research in journals such as Annals of Tourism Research, Current Issues in Tourism, Management Review, British Food Journal and Innovations in Education and Teaching International. His new research projects investigate the role of new technologies as facilitators of sustainable tourist behaviour. He is member of editorial review board of Tourism Review as well as ad hoc reviewer of international journals.
Clifft, S., and Assiouras, I. (2022), “The Transformation of Post Pandemic Hybrid Teaching and Learning through Experiences of Remote Digital Learning in French Business Schools”, Innovations in Education and Teaching International, forthcoming [ABS 2].
Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D. and Karaosmanoglu, E. (2022), “Testing the relationship between value co-creation, perceived justice and guests’ enjoyment”, Current Issues in Tourism, forthcoming [ABS 2; FNEGE 3]. https://doi.org/10.1080/13683500.2022.2030680
Assiouras, I., Skourtis, G., Giannopoulos, A. Buhalis, D. and Koniordos, M. (2019) “Value Co-Creation and Customer Citizenship Behaviour”, Annals of Tourism Research, Vol.78 (September). https://doi.org/10.1016/j.annals.2019.102742 [ABS 4; CRNS 3; FNEGE 2]
Skourtis, G., Decaudin J.M, Assiouras, I. and Karaosmanoglu, E., (2018) “Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources”, European Management Review, forthcoming. https://doi.org/10.1111/emre.12301 [ABS 3; CRNS 3; FNEGE 2]
Liapati, G., Assiouras, I., and Decaudin, J.M., (2015), “The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing”, Journal of Global Fashion Marketing, 6(4), 251-264 http://dx.doi.org/10.1080/20932685.2015.1070679.
Assiouras, I., Liapati, G., Kouletsis, G. and Koniordos, M., (2015), “The impact of Brand Authenticity on Brand Attachment in the Food Industry”, British Food Journal, 117(2), 538-552. [ABS 1]
Assiouras, I., Skourtis, G., Giannopoulos, A. and Koniordos (2014) “Segmenting East Asian Tourists to Greece by Travel Motivation”, Asia Pacific Journal of Tourism Research, 20(12) http://dx.doi.org/10.1080/10941665.2014.982140. [ABS 1]
Kladou, S., Giannopoulos, A., and Assiouras, I. (2014), “Matching tourism type and destination image perceptions in a country context”, Journal of Place Management and Development, 7(2), 141 – 152. [ABS 2]
Assiouras, I., Ozgen, O. and Skourtis, G. (2013), “The Impact of Corporate Social Responsibility in Food Industry’s Product-Harm Crises”, British Food Journal, 115 (1), 108 – 123. [ABS 1]
